A:
Elasticity of Demand is defined as how much the Demand for a particular good or service will change as a result in a change of another economic variable.
There are three “kinds” of Elasticity of Demand:
Price Elasticity of demand is how much the demand for a particular good or service will change as a result in the change in the price of said good or service.
It is defined by the equation: PED = %ΔQd/%ΔP
Cross Elasticity of Demand is how much the demand for one good(say, good x) will change as a result in the change in price of another good(say, good y).
It is defined by the equation: CED = %ΔQx/%ΔPy
Income Elasticity of Demand is how demand will change as a result in the change in the incomes of consumers.
It is defined by the equation: YED = %ΔQd/%ΔY
Regarding Price Elasticity of Demand:
A good is called Elastic if the change in the price of the good leads to a larger change in the quantity demanded of a good. A good can also be Perfectly Elastic if a small change in the price of the good leads to an infinetly larger change in the quantity demanded of a good.
this is a diagram depicting an elastic good:
http://www.agmrc.org/media/cms/Graph1_CCE3C00E218AF.jpg
The fact that the distance between Q2 and Q1 is greater than the distance between P2 and P1 shows that the change in the quantity demanded is larger than the change in price. This shows that for a small change in price, the demand for the good will change by a significant amount as a result, which makes it elastic.
A good can also be called inelastic if a change in the price of the good results in a smaller change in the quantity demanded of the good. A good can also be perfectly inelastic if a change in the price of the good results in no change in the quantity demanded of the good.
This is a diagram depicting an elastic good(The demanded changes very little as a result of the price change):
http://4.bp.blogspot.com/_mCu21bovdjc/S2-Uk-2PjRI/AAAAAAAAAho/PCi-NGSG1CA/s400/inelastic+demand.gif
Regarding Cross Elasticity of demand:
The value of Cross Elasticity of demand for 2 goods can let people know whether those 2 goods are compliments, or substitutes.
if the CED>0, then goods x and y are substitutes, which means competitors. If demand for one goes up, demand for the other will go down, and vice versa.
if the CED < 0, then goods x and y are compliments, which means that if demand for one goes up, the demand for the other will also go up, and vice versa.
Regarding Income Elasticity of demand:
The sign on the income elasticity of demand can be used to determine whether a good is a normal or inferior good.
If YED>0, then the good is a normal good, since as consumer income increases, the demand increases. If YED < 0,then the good is a inferior good, since as consumer income increases, the demand decreases.
B:
There is a relationship between Total revenue(TR) and price elasticity of demand. TR = price per unit x quantity sold = PQ
If the good is elastic, then the change in demand is greater than the change in price, and so the change in demand will be the more influential factor on revenues than price. If price rises, then the quantity demanded will decrease significantly, and so the total revenue will decrease, and vice versa.
If the good is inelastic, then the change in demand is smaller than the change in price, and the change in price will be the more influential factor on revenues than quantity demanded. If price rises, then the quantity demanded will decrease, but the total revenue will still increase. If price falls, then the quantity demanded will increase, and the total revenue falls.
Price elasticity of demand is significant to firms because they can use it to make predictions about how its revenue will change due to a change in price.
Also, income elasticity of demand is significant to firms because it tells them what they should focus on producing. If incomes are increasing, then firms have to invest in expanding production capacity of income-elastic goods. Likewise, if incomes are rather static, then firms have to invest in expanding production capacity of income-inelastic goods.
Thus, elasticity of demand is a very important tool for firms, and there are strong advantages for firms using this as a tool to make predictions regarding revenue.
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